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Rainbow Chicken Ltd Print E-mail

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     South Africa's largest 
     processor and marketer of chicken

 

History

Rainbow was founded by the late Stanley Methven on his father’s farm in 1960. Demand for Rainbow’s chicken grew quickly, leading to the commissioning of the first processing plant at Hammarsdale in 1963.

Rainbow is a fully integrated broiler producer that breeds and rears its own
livestock.

Today Rainbow is no longer simply a chicken producer, but a company that has placed the consumer at the heart of its business – creating over 4 million memorable meal occasions every week.

Rainbow operates in the local retail, wholesale and foodservice channels with four brands – Rainbow, Farmer Brown, Rainbow, Simply Chicken and FoodSolutions. It also produces a variety of dealer-own brands for a number of retailers and wholesalers.

About Us 

Rainbow is not just a company that produces 4-million birds per week; it creates 4-million memorable meal occasions per week. 

With these inspired insights, Rainbow is evolving into a consumer-driven company which recognises that consumers are much more than just people at the end of the supply chain. They are the single reason for it.  

It is not by accident that Rainbow's two vital ingredients, inspired people and great brands are driving the business to new heights. 

"Rainbow's vision is to be at the heart of every meal"  

Our People

“We value talent. We respect individuals. We are committed to people development. We revere teamwork, dedication and innovation.”

At Rainbow we believe that passion breeds success. We respect individuals and nurture them by empowering them to grow. We value every employee’s contribution to the company as a whole, and believe that self-management and accountability are key elements to foster an efficient and productive workforce. We strive to empower our staff to be passionate in all that they do. We encourage our staff to influence the decision-making process and outcomes.

We are mindful of the fact that our employees strive for career growth, and offer internal training programs in various disciplines across all the functions of the business enterprise.

Nationally over 7500 people work across Rainbow Supply Chain. Rainbow employs people who contribute a diverse range of expertise to our business. 

Our Culture

“Doing things inspirationally”

Rainbow has shifted from a commodity based business to a consumer focused organisation. This change alone has impacted Rainbow’s culture as the focus has shifted towards:

- Training and developing staff
- Relationships and teambuilding
- Strong versatile leaders

We encourage “outside the box” thinkers who are creative in solving problems, handling people and leading them forward.
So what does it take to work for Rainbow?

We are a company that has embraced the diverse cultures of all our employees. Consumer insight is at the very core of our business strategy, and therefore it is imperative that we deliver on developing products that cater for our consumers’ every need.  

Our Core Competencies 

- Organisational awareness 
- Strategic influence
- Inspirational Leadership
- Innovation
- Drive
- Passion for chicken   

For more information visit our website.

Coming soon! A Day in the life... of Rainbow Chicken Ltd employees!
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