Obsessed with brands and the stewardship of brands





Ogilvy Cape Town is as a fully integrated company offering a wide range of communication services all managed and delivered seamlessly.

Ogilvy Cape Town remains of the view that the communication world is changing and integrating and that ATL and BTL, digital and activation are all integral components in meeting the modern communication challenge.

With digital, ATL, activation, events, PR and CRM skills all under one roof and all integrated by one account management department, Ogilvy’s Cape Town agency is well positioned for the evolving world of modern communication.  Ogilvy Cape Town’s long standing blue chip clients include British American Tobacco, South African Breweries, Volkswagen, Sun International, Castrol and Cadbury’s. 

Business Innovation

In addition to an ongoing investment in digital capability; the agency has recently consolidated their eventing, promotion and activation skills under the Ogilvy Action brand. This has brought shopper marketing and ‘Last Mile’ best practice methodology from Ogilvy Worldwide into the Cape Town office.



Another recent development has been the consolidation of DTP, finished art, retouching and production departments into one powerful business unit named Redworks. Redworks can now deliver finished art, repro, retouching and basic design faster and more cost effectively than had those services remained separate parts of the agency. As its own business, with its own workflow and traffic system, Redworks’ goal is to provide finished art services to both independent end-clients and other agencies.



Digital Capability

In 2000, while some agencies were still coming to grips with desktop e-mail, Ogilvy Cape Town launched Ogilvy Interactive.  In 2009, some 10 years and many digital creative awards later, the appointment of Nic Wittenberg (a founder of the legendary Electric Ocean Agency in the 1990’s) as Creative Director of OI is one signal of the agency’s ongoing investments in digital. The recent absorption of the online media outfit, Neo@Ogilvy is another. This brings online media strategy, planning and buying into the Cape Town office; a first for any agency in Cape Town. Ogilvy Cape Town’s digital capability is ahead of any other traditional advertising agency.








Specialisation and Integration

Clients from Weylandts to Volkswagen are getting the benefit of Ogilvy Cape Town’s integrated –under-one-roof offering, making use of their advertising, public relations, eventing and interactive services. No campaign illustrates this better than ‘Goodbye Citi’, the poignant social-media-driven farewell to the VW Citi Golf. The campaign used online-social media to amplify and scale an offline national activation.

Creativity

Business innovation should enhance the ability to deliver creatively. Creatively, 2009 was Ogilvy Cape Town’s best performance since 2005. Highlights include:

 Two entries into the D&AD Annual for Castrol and VW
 Five merit awards at The One Show
 Five shortlists and one bronze at Cannes
 Four Clio Finalists for VW, Sunday Times and NSRI
 Two Golds, one Silver and nine Bronze awards at The Loerie Awards including being the only ‘non-digital’ advertising agency to win a digital Loerie.
 Eighteen Top Three placings in The Creative Circle’s Ad of the Month awards, including seven firsts.
 Best International Award at the SATCAR Interanational Car Advertising Award Festival for VW GTI ‘Dreams’
 Returning to the Ogilvy ‘Cadre’ Top 10 Creative Ranking of all Ogilvy offices worldwide for the first time since 2005.

Producing work that wins at awards is one thing. Producing work that wins the hearts of consumers is another. It’s remarkable to achieve both. Ogilvy Cape Town did just that with their VW ‘Cheetah’ commercial which not only won Loerie Gold but was Millward-Brown’s 5th best-liked commercial of 2009. The agency’s win at APEX for the VW Citi Golf case study underlined the agency’s effectiveness credentials last year.




Buzz

In a networked world, the roles of advertising and activation interventions are increasingly to start conversations and generate buzz. And from broadcast to blogs, the agency has generated massive publicity recently. VW ‘Cheetah’, Castrol ‘Ronaldo’, Castle Lite ‘Vanilla Ice’ and VW ‘Goodbye Citi’ received extensive attention on TV, in the press and online. The unpaid media coverage of the agency’s work increased more than six-fold from a PR value of approximately R5-million in 2008 to approximately R34-million in 2009.
Ogilvy Cape Town is currently the most awarded agency in Cape Town and within the top five creative agencies nationally. It is also the largest agency in Cape Town – both in staff and revenue.

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